Holubar, a classic brand of American “Outdoor Gear”, was born in Boulder, Colorado in 1946.
The brand quickly imposed its presence on the market throughout the United States for the excellent quality of its products and the pioneering approach of Alice and Roy Holubar to whom the industry owes a great number of technical innovations that have inspired many of the most renowned companies of the ‘Outdoor Gear’. The company was highly respected for its innovations in design and manufacturing of lightweight, yet rugged mountaineering soft-gear including clothing, parkas, tents, and sleeping bags.
One of the reasons that enact the success of many of the innovations introduced by the Holubars since the early years was that Alice and Roy had always maintained close relations with the world of climbers and outdoor enthusiasts. This proximity to the world of outdoor professionals meant that each of the technical innovations introduced by them was the result of an exchange of ideas with the same users of products and were determined by real needs of functionality arising from experience.
The Holubar collection of today continues to offer innovative and functional outerwear, with a focus on down-filled parkas.